Project Overview
Designed a comprehensive visual identity and communications materials for the Brandon Garden Connection initiative — a project connecting staff and patients alike with the Brandon Garden community space. The goal was to create a cohesive, welcoming look that could be used across signage, printed collateral, and digital displays.
Challenge
The initiative needed a brand expression that felt both professional and approachable — something that could resonate with diverse audiences including patients, visitors, and staff. Previous visuals lacked consistency, and there was a need for a unified system that communicated connection, growth, and accessibility.
My Role & Responsibilities
Led visual identity design — logo concepts, typography, and color system
Created communications assets for print and digital
Collaborated with internal stakeholders to align messaging and ensure brand flexibility
Designed with accessibility in mind (clear hierarchy, readable type, inclusive color contrast)
Design Process
Discovery + audience understanding
I gathered background information on the Brandon Garden project and met with stakeholders to clarify goals, audiences, and desired tone.
Concept exploration
I developed several visual directions that expressed themes of connection, growth, and community.
Refinement with feedback
After stakeholder review sessions, I refined the selected direction — updating layouts, tweaking styles, and confirming typographic systems.
Final deliverables
Delivered a suite of assets that could be used across printed signage, brochures, and digital displays, with clear guidelines for future use.
Outcome & Impact
The visuals were adopted across multiple internal and external communications channels
Created a unified look and feel that helped reinforce the project’s goals
Provided flexibility in the toolkit so future iterations can be adapted easily
Reflection
This project further developed my ability to balance brand strategy and execution. I learned how to design for emotional connection while maintaining clarity and consistency — a skill that’s key in senior designer roles where both aesthetics and purpose must be aligned.