Project Overview:
Developed a full visual identity for an Escape Room concept, including logo, typography, color palette, and marketing materials to create a cohesive and engaging brand experience.
Challenge:
The client or concept required a brand that was immersive, intriguing, and instantly recognizable, while communicating a sense of mystery and fun across all touchpoints.
Role & Responsibilities:
Designed logo, typography, and color system
Developed marketing collateral including posters, flyers, and social media graphics
Created a brand guideline for consistent application
Iterated designs based on peer/stakeholder feedback
Design Process:
Research and inspiration — explored escape room themes, visual styles, and competitor branding
Concept sketches and digital mockups — multiple directions for review
Iteration — refined chosen concept, focused on readability, contrast, and visual intrigue
Final outputs — produced a complete branding toolkit ready for use across print and digital
Outcome & Impact:
Cohesive brand identity that visually conveyed mystery, fun, and engagement
Materials were used for promotional purposes and guided future design extensions
Portfolio-ready project demonstrating brand strategy and creative execution
Reflection:
This project reinforced my ability to create immersive, thematic branding systems, balancing creativity with clarity and audience experience.